Since my early age, I've had teachers tell me : " Plan your work and work your plan". To be honest I have never been a big fan of the saying as I have always favored improvisation to a certain extent which leaves space for creativity. But throughout the years, I have learned to appreciate the importance of a good planning. Even more so now when having to communicate with a large group of individuals working at different levels of the organization especially when the work of a group is dependent on information gathered from other members. The order and timing at which information is collected and distributed becomes critical for the good running of the project.
One of the first events of the project which required major planning was the video shoot of a music video which was shot on the rooftop of a luxurious hotel in the center of the island. The planning had to take into account the transport of the artists, the musical equipment, the location management, artistic director, make up artists, the team of videographers and photographers and the organizing team. After the running schedule was established , the relevant information had to be communicated to the various participants. This is where a formal briefing becomes crucial and it was conducted on the eve of the event. On the day itself, we found that another shorter briefing was necessary to make sure everyone was on the same wavelength. Although the event was successfully done, there are always some factors which needed to be taken care of to maximize our efficiency for the future. Thus a debrief session was organized and all feedback, whether positive or negative, were taken in consideration to work on and improve for the next time.
This particular experience has brought to light one very important factor about planning which i tended to neglect in the past; the attention to details. Its good to have the bigger picture but its the small things that make the difference. And its often during briefing and debriefing sessions that we have the opportunity to focus on the details.
So people " Plan your work and Work your plan.." and constantly brief and debrief for any event you may work on..
Yashdith Bachwa
15886457
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://http://printernship-reflections2.blogspot.com.au/ for more reflections.
Monday, June 2, 2014
The importance of Planning:- Briefing and Debriefing
Labels:
#briefing,
#CTI,
#debriefing,
#planning,
#Yashdith Bachwa
Subscribe to:
Post Comments (Atom)
3 comments:
Hi!
Where are you interning?
It sounds very fun and modern!
I also believe in improvisation but still find myself creating colour coordinated plans for everything!
Enjoy,
Olivia Buck
Hey Yashdith,
This is a great post! It sounds like your placement is very exciting and that you're getting some awesome experience.
I think you're right about the importance of briefing and debriefing when it comes to organising an event or a project. When you consider that there are a lot of people working for the same project, you need to realise that it's important that everyone knows what they should be doing and knows exactly what they're all working towards. Plus, I think it's very important to bounce ideas off each other and keep everyone informed at every stage of the planning process.
I loved reading your insights from your placement.
All the best,
Brooke.
Hi! Olivia
I'm actually working for a Mauritian Music label Called Kabann Records. The label was created as Mauritius has a lot of amazingly talented artists that do not necessarily have the proper framework to get them to the forefront of the local music scene.
Kabann Records created a musical collective name Kabann which consists of 25 local musicians and vocalists and its aim is to provide them with that framework. We are collaborating with a photographer, videographer, community manager, Communications manager (me),graphic designer, artistic director, a whole team of sound and light engineers and a whole lot of other people..
Our first big project will be a tour of the finest local Bars, Clubs and Hotels in a bid to promote these local artists. I'm basically in charge of creating the link between the artists and the Bars, sponsors and the media.
You can find us on Facebook.. look for Kabann or add Kabann Rec. The project is not public yet as we still need to finalize some technical details. But it should be a big event soon in the country..
Hope your internship went well. I also started using colour coordinated plan. Works great.. thanks for the tip :)
Regards,
Yashdith
Post a Comment