Tuesday, August 19, 2014

Breaking into the "Real World"


Hello Everyone,
My name is Elle Murdoch and I am in my final year of my degree of Mass Communication with a major in both Public Relations and Web Communications which has definitely been an interesting mix. I have always wanted to work in the Public Relations field as it has always seemed so fast paced, energetic and anything but boring!
                                                      
I am currently completing my internship at the Mandurah Performing Arts Centre, where I complete the roll of managing all social media communications for the organisation. I work as the only intern in the organisation so there is always a lot of work to be done. 
Working for a Performing Arts Centre has been a real eye opener for me as I now understand the fast paced environment that we will need to be working in as a Public Relations officer. There is always something going on at the Centre and we are constantly having to think ahead when it comes to promoting and communicating with our audiences as there are shows playing almost every week and often more than one playing throughout the week.  
Developing social media strategies and managing online applications is something that I really enjoy doing and I believe is something that is going to become increasingly important in the public relations field in years to come. Through studying Web Communications I thought I was well equipped to undertake the role within the organisation and it has proved to be both a hard yet exciting task to complete.
The people that I work with are extremely helpful and it has been a pleasure for me to be able to learn from them throughout the last couple of weeks.
I hope everyone is enjoying their internships so far and I look forward to reading about them in the coming weeks and telling you all about what interesting tasks I have been completing!
Elle Murdoch

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