I am doing an internship with 12 Monkeys in Mauritius,
which is an advertising and brand communication company which opened in July
2011.
On my first day, I was really stressed (I guess like
everyone else involve in PR393). Of course I was early, but I did not plan to
be sitting in front of the office door half an hour before it actually opened,
(I wanted to give a good first impression).
I was quite surprised to see the office, a big room
with desks disposed everywhere but no walls. I thought that this was great, I
directly felt at ease, and no one acted like ‘the boss’. It is like one family working
all together.
My day started quite slowly as I did not really know
what to do and was quite shy to ask. Then I saw a woman with a pile of
newspaper on her desk, and I thought (media clipping, that’s something I can
do!) and there I started. However, I have to say that doing my studies in English
did not help much as when I said ‘you are doing media clipping right?’ she
looked at me and did not understand. (This is where I remember my OB classes: the communication model). In French the Media Clipping is called ‘Dossier de
Presse’ which is something I should have known as even though our official
language in Mauritius is supposed to be English, nearly every Medias publish in
French.
Once the Media clipping done, my supervisor called
me as to see what exactly I can do for her, and she asked me if I know how to
do an (the French technic word) ‘OURS’. I panicked and did not know what to say;
I am sure you all can relate to that moment where it is your first day and your
supervisor asks you about something you never heard before. But I had to tell
the truth, and then when she started to explain what it was, I had to maintain
my laugh as I figured out it is the update of the media list. I felt quite
stupid.
I was later asked to write a press release on an
event, I spent about one hour on it and showed it to my supervisor who said “it
is good. But this was only a test. Can you write a media release on the event
of Sunday?” I felt betrayed and proud at the same time.
For my second day, I was feeling much better; I was
there on time, started to be more confident and did some research on the French
words for PR Techniques. I carried on writing the release for the event, it
took me some time but it was finally approved.
After lunch, half of the team (designers) was creating a newsletter and
asked for my help as to correct the text. They were also working on the bibs
for the sport event, and I helped them on these too.
Once the bib and newsletter finalized, I had to call
a list of journalists as to confirm if they were coming on Sunday. I do not
know if it is only with me, but journalists are worse than celebrities! They
are very difficult to reach. With one specific journalist, I am sure that I had
about four different receptionists on the phone asking me to call on another
number and guess what? I never reached the journalist…
So basically, I did only two days of internship and
I feel like I have been working for weeks! However, I deeply think that it is
an amazing experience and that I am lucky to work that much, I think it is the
best way to learn and I am happy that ‘what they said’ was not true!

6 comments:
Hello Isabelle,
Your first post seems quite interesting and yes it is totally different from what people used to say about internship. And I can relate to the first day stress and coming early to make a good impression I guess that's just the human nature.
I completely understand you when it comes to french words in PR. I mean language is totally a barrier for us since our PR classes are in English and most medias publish in French we will definitely have some problems in understanding. But, I am sure we will find our way when it comes to translate English to French.
I also agree with you that some journalists are worse than celebrities and as you mention they are difficult to reach. It must have been really annoying when you had tried so hard to call the journalist and did not make it. But, being PR students we must cope with these small issues and I am sure that in the coming days we will be more prepared for such stuffs.
I hope you are having a nice experience at 12 monkeys and I am looking forward to read more about your internship.
Chashanee.
Hello Chashanee,
Thank you for reading my post and for your comment.
I agree with you when you say we will be able to mange the language barrier. Indeed as PR Students we were taught to deal with any issue, and I do not think the language barrier is such a terrible issue. As I said in my post, after the first day I came back home and ask my best friend: GOOGLE, about french words in PR and the second day I was fine.
Regarding the journalists, I do not think we will be able to reach them easier in the coming days, but I guess we will learn to be more patient on the phone.
Thanks again for reading my post.
Isabelle
Hello Isabelle
My first day as an intern wasn't like what I expected, it was actually better. I thought I would be sitting and just observing but as soon as I reached, I was asked to update information on the organisation's brochure, think about posts for the facebook pages of the clients... The next day, I was asked to design stickers for a client (This is when I realised how important my design practice class was).
Just like you, I came across the term "ours". I thought I did not hear well what the managing partner said but then he repeated the word. I even had to google it and I had a silly smile when I read the definition.
I guess the common issue we, CTI students, will all come across is the difficulty to understand the french technical terms as we all learnt the english terms not the french ones. The good thing about it is that we will now learn the french terms. After all, learning is one of the main reasons why we are doing a PR internship.
Good luck for your internship.
Cheers
Gunadevi
Hello Gunadevi,
Thank you for reading my post and for your comment.
Regarding your design classes, we, students, always think of a particular subject as 'not useful', I guess this is where we understand and have to say that university put specific units for a reason.
Actually, as PR student I believe we have to be capable of managing different things, from writing to event planning and designing. Indeed that's what I am experiencing in my internship (next blog post coming soon).
I am glad to see that I was not the only one confused about 'OURS' at least I know that it is not something I missed in the class!
I hope that your internship is going well and that you will learn much more from it.
Isabelle
Hey Isabelle!
I thoroughly enjoyed reading your first post! I could relate in so many ways but at the same time you spoke about so many aspects that were different to my internship which I found so interesting!
My first day I had the intention to make a fabulous first impression, however as I was not used to catching trains since I had my licence I missed it by about 2 milliseconds and finally burst through the doors at my internship at 9am on the dot! The best part, as you mentioned was entering the building and seeing an open space, no walls and no segmentation, everyone was one giant family interacting as equals!
I found it so interesting that the language spoken in Mauritius is English but they publish media in French! As for the French good-luck and I hope you can tackle it - I am part French, cannot speak a word but my Nanna speaks it so beautifully, take advantage of your situation!
Your first few days have been so busy! Although I do agree with you about feeling betrayed on the trick media release - that would really catch me off guard but its good that she recognised your talents and asked you to write her a further release!
Definitely looking forward to reading your next blogs!
Have fun!
Kiara Natasha
Hello Kiara,
Thank you for reading my post and for your comment.
You must have been so stressed when you realised that you missed the train! On my third day, I went to have lunch in town and I did not really thought about the traffic jam, and was stuck for half an hour and came back to the office after 1 hour 30 mins. I was so stressed, but fortunately everyone understood.
I must admit that for me this type of office is the best, it’s been 11 days now and I really feel like I am 'one of them' and I am convinced that if it was not an open space I would have felt different.
The English and French part is getting better now, but I am still confused sometimes, but I am doing my best and I think my supervisor can see it, I hope so.
You can have a look at my second blog post where I talk about how a PR should be versatile and multitask, follow the link:
http://pr393reflectiveblog.blogspot.com/2014/08/public-relations-being-versatile.html
Thank you again for your nice comment, and I hope you are enjoying your internship.
Isabelle
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