Developing a Sponsorship Proposal

Sometimes when you enter an organisation you find that you have no idea what you’re doing, how you got there and if you should even stay. Other times you find that you seem to slip right in place and have been there for years. Becoming a part of the team at Harvey’s Cureageous Pride as a new organisation has been a valuable experience allowing me to integrate smoothly amongst the new staff. Being only a small of team of four, I’ve been able to feel as though I can collaborate comfortably with all staff members.

Harvey’s Cureageous Pride is a non-for-profit organisation that raises money in support of childhood cancer research. The main two organisations that they support are the Childhood Cancer Institute of Australia and The Telethon Kids Institute here in Perth. The main event for the organisation is a 300km walk from Augusta to Perth.  As a charity the organisation relies on the contributions and efforts of the walkers who register to raise money for the cause, however in order to deliver a successful and professional event sponsorship is vital.

As a new organisation still under development, Harvey’s Cureageous Pride had little background information to provide to the enquiring public with only a small description on the organisations website and a fact sheet to email to those who wished to learn more. The organisation required the development of several public relation principles in order to increase their community awareness.

Being only the second year that the organisation has been operating it allowed me to openly and comfortably express the knowledge that I have developed throughout my time studying my degree in public relations. One of the first tasks that I recommended the organisation undertake was to develop a sponsorship proposal, which they welcomed openly.

I was allowed free range in my research into sponsorship proposals and packages for the organisation. I compared proposals developed from other similar not-for-profit organisations such as Varity and the Glass Slipper Ball. The head of the organisation approved the final documentation that I had developed. It was really rewarding receiving the approval of the head of the organisation, knowing that I was able to provide a key document that was successfully used in acquiring sponsors for the organisation and can be further developed and used in the future.  The organisation received a $5 000 contribution using the sponsorship proposal which I developed from our sponsor Fence Wright. They now have an existing relationship with this organisation and can be used not only to further gain momentum for this years walk but will provide credibility to the organisations cause for other future potential sponsors.