It is now my third blogpost and I have actually achieved 3/4 of my internship at Immedia. What I can say for now is that working on a part time internship together with university courses is really challenging and time must be well managed.
Last week we had to organise the annual horse racing day for a client. Actually, I found that it was a very good PR idea as horse racing being the main meeting point of the population during the weekend. Our client, a telecommunication company, contacted us in advance so as to take care of everything during the event.
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| Champ de Mars Race Course |
Prior to that, we had a site visit with main stakeholders that would participate in the event at the MTC (Mauritius Turf Club), which included: the catering, sound technicians, florists, photograph, and the entertainment. There, my communication manager explained and detailed the timing of the event.
Our client then provided us with a huge guest list and I had to contact them so as to confirm their presence for the horse racing day which was quite exhaustive. But organising such an event is quite simple I shall say, the only difficulty is to find a good idea for the entertainment as Immedia always strive to find original ideas in that field.
This horse racing event, I would rather call it an awareness campaign to increase the brand recognition of our client. And this is not a bad idea, as I said initially that horse racing gathers a lot of people. According to the MTC website, the aim of the founders of the Mauritius Turf Club was to reconcile the French settlers with the English administration who had conquered the island in December 1810. They were convinced that the convivial atmosphere of horse racing would foster unity between the two communities and ensure social peace and harmony after years of fighting in the Indian Ocean.
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| Panoramic view inside the governor's lodge |
Hopefully everything went well during the event and our client was satisfied on the way the event have gone. For my part I have met new people, built some contacts, collected some useful phone numbers, and bet some money (beginner's luck!!). It was a new experience for me as attending my first horse racing day in my life quite a shame for a Mauritian.
Thank you for reading and do not forget to comment,
Mehdi
1 comment:
Dear Mehdi,
I am glad to hear that everything is going on well for you and that you have almost finished your internship. I myself is left with a few days and I must say that though I am glad that the internship is coming to an end, I will be missing going to work.
I understood that you just attended an event at the MTC. I must say that on a PR perspective, the job of a PR is so much more than communicating with the press and writing media releases, especially when it comes to organising an event. About two to three weeks back, my company had to organise an event and I can say that it was a real experience mainly when you think about the workload and the number of hours spent on the organisation behind the success of an event.
As a PR student, I completely agree with you on the fact that a horse race is the meeting point. I think it is one of the best way to reach people, particularly your target audience as horse races always gather a certain number of people, especially in Mauritius. I guess that involved having a lot of sponsors and journalists attending your event. And that never ending guest list which your client keeps on updating!
Horse races always allow putting forward your sponsors and “promoting” their companies, and, getting a maximum media coverage in all media available. And I think that it is a great strategy to get involve everyone, that is, your company, your sponsors and the media in an event.
I hope that your will enjoy your last days as I am enjoying mine.
Keep going.
Cheers,
Keshya S. Rassen.
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