My name is Fay Ulrica, and I am doing
my 20 day internship at Mill Street Medical Practice and Travel Medicine
Centtre Perth. That’s right, two medical facilities, privately owned and
managed by my mentor, Dr. Stanley Khoo.
Everyone expects an internship to
provide wonderful and valuable experience. I had this in mind the whole time as
I entered the clinic doors into Mill Street Medical Practice (MSMP), co-located
with the Travel Medicine Centre Perth (TMCP). The best of two medical worlds in
one. I have to admit, I was very intimidated, but I knew my course has prepared
me well and even more so for this internship.
I came into the placement with a lot
of hopes, and a yearn to learn. Allthough my placement leans towards the
medical field of science, I saw it as an opportunity to learn more about
health, science, and the general world of medicine. The wide and clean glass
doors brought me into a large waiting room. The receptionist, Kym Beers,
greeted me with a warm smile. The waiting room was tidy, and spacious, which
had a minimalist look and feel to it. Kym offered me a drink as I waited for
Dr. Stanley Khoo, my new supervisor and mentor.
Unlike other students, I am interning
for Dr. Stanley Khoo, clinic manager for both MSMP and TMCP, located on 5 Mill
Street in the heart of Perth CBD. Man, was I nervous. As I stared into the
oblivion of the large aquarium in front of me, I felt like an anxious patient
waiting to see the doctor.
Alas, our meeting went well. Better
than I expected. I came prepared with a list of public relations activities to encourage
relationships, start conversations, and begin word of mouth reccommendation
among publics. A few solutions that I brought to the table was to increase the
web presence, online toops, sophisticated communications planning, and to
create a sustained brand management for both clinis.
I added
to Dr. Stanley that both MSMP and TMCP have the potential to be one of the best
medical facilities in Perth CBD as they provide extensive services to patients
and travellers in one convenient location.
Healthcare is changing more rapidlty
than almost any other field. My internship in this placement allowed me to
apply my public relations principles learned from university into the
healthcare environment. Times are changing and we have to adapt to the
techniques to suit the desired end goals of an organization.
Securing communications in a healthcare/clinical environment can serve
as a foundation for a strong positive relationship among patients, improves
population health outcomes, advances health care quality, generate exposure,
etc
The list goes on.
We live in a hugely exciting time for
the industry of Public Relations. As for myself, I am very fortunate to have
Dr. Stanley as my mentor, a commited, very well organized, and passionate doctor
with such an incredible wealth of knowledge! His ideas for using marketing and
public relations to make a purposeful online presence is in line with what I
was planning to work on during my internship.
With the rise of the Internet, medical
practices such as Mill Street Medical Practice and Travel Medicine Centre Perth
should hop on board the web presence express, or be left behind to pick up the
pieces.
Till next time! Stay tuned !
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