Joining the dots between PR and Event Management

I have been fortunate enough to be able to complete my internship between two companies so let me introduce my second intern company, Evolve Events! (Introduction of my first company can be found here for anyone interested – for info will be in my last post so stay tuned!)

Here’s some background:

Evolve Events is more than a national award-winning events management company, renowned for their wide range of training and development services they are recognised for their human development services and coordinating services. Owned and directed by Katrina Bercov who has a great deal of knowledge and experience spanning over 15 years in the training department with background in education, business and psychology. (Find more on their website here). I feel honoured to be working alongside Katrina and Evolve Events and definitely feel that I will be taking with me a great deal of knowledge, firsthand experience and lessons from her and the team.

Evolve Events: Sustainable Events Management
specialising in business and people management

As a part of this internship I am keen to gain hands on experience, experience I believe is invaluable and not something a university degree alone can teach. Working with Evolve Events I certainly feel I will achieve this goal with some of the events that I will be onsite for include the Greens WA Conference (I am actually sitting here typing this during my break!) and the Tenancy WA conference. The conference has been a three day venture full of jam packed days of learning and development along with mingling with guests and meeting probably one of the nicest groups of people you can come across. As the conference is a regular event for most attendees here, they sure are incredibly welcome to newbies (like myself!). My roles here have given me a range of opportunities to gain insight into the wide world of event management and public relations work.

Prior to working at this event and well prior to having the opportunity to gain this experience working with events, I did not really know how great a deal event management and public relations were intertwined with one another, but this conference has been a clear example to me has certainly showed me the connection between the two – and given m e a reason to be grateful for choosing a double degree in both areas rather than just one.

To join the dots so far, I have learnt that obviously events can be successful without public relations and vice versa, but they complement each other which ultimately add to the greater success of one another. I personally understand PR to be related to ongoing engagement with the community and public etc. on a wide level (people management), it is about creating and maintaining a relationship between publics (relationship management) and it is about using a wide range of sources to reach a wide range of people (marketing management). Events management essentially is incorporating those PR elements into the production and managing of events because we all know an event is not an event without people! Ultimately, combining the skills and fundamentals of most areas is the best way to achieve a good relationship between publics and a successful event.     

From another perspective, are there any Green supporters amongst my readers? Find below some information regarding the Greens and more information on how you can get more involved. I will admit I had quite a limited range of knowledge regarding the Greens or politics at all to be honest, but following the conference this has certainly changed – which just goes to show that experiences can really teach you such a wide range of things.

Greens WA information and for those a little more social network savvy as the majority are!   

Reyhan Oz

16167111

Bentley Campus