Writing a press release is something that every Public Relations practitioner knows how to do.
Interning at a not-for-profit organisation that does not have a Marketing or Public Relations department. Writing and distributing press releases became an important part of my journey at Global Hand Charity.
The difference between a good press release and a bad press release is that good press release ALWAYS GET NOTICED. You may get a phone call from the journalist or publication it was sent to, or stumble upon an article that is similar to a press release you sent out.
I would love to say that my press releases got published, but that was not the case. This experience made re-analyse the current situation of charities and not for profits in Perth. October is the month for Telethon and Breast Cancer Awareness Month. So for a small, lesser known charity it was hard to "compete" with these other charities being more prominent in all media publications.
Every day journalists and newspapers are receiving hundreds of press releases. Only the most interesting and newsworthy ones are chosen.even then if there is no space for a quick story, BAD LUCK.
Although it would have been great to have a press release that I wrote get noticed from a journalists, I did receive get advice from a reporter that changed my focus and look at MY WRITING and see how it can improve.
Until next time,
Maria
15508764.
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