I've been really lucky to have been able to tag along with some media photo shoots for clients- one of which was held at the Perth Mint for a jewellery company.
A significant amount of time was spent at the location trying to get the best shot of the model with a whole lot of beautiful jewellery, in the hope that the image along with a story would be published Sunday's newspaper.
IN THE HOPE?! - Surely this work wouldn't all be for nothing, right?
I was quite shocked to find that on Sunday morning when I checked the newspaper there was in fact no story or image to be found.
After asking one of the PR Managers who I assisted on this shoot what had happened and why nothing had been published, she informed me that it was not uncommon for this sort of thing to happen and that it was the #1 frustration of anyone working in the PR Industry.
PR professionals have no control over what does and doesn't get published, and at the end of the day if an editor doesn't think that something is newsworthy enough then there is no guarantee that all your efforts won't be for nothing.
Yes it is important to aim high, but I think I have come from this experience a lot more accepting of my failures and I think it is important not to be too hard on yourself if the end result is not what you were hoping for!
Until next time ...
Tessa
2 comments:
Hello Tessa
Your blog post relates SO much about my today's upset mood about how i am devoting myself for a report that may not please to my superiors.
Anyway, we need to persevere and cross our fingers, very hard if necessary.
Keep posting.
Hear you soon
Wendy
Hi Tessa,
Nice blog. As I completed my internship in another area of the PR industry, I did not experience this sort of thing - however it sounds so frustrating.
It is good that you have learned from your experiences, and are able to share these with other students such as myself, as I have never experienced this before I will know that I'm not alone!
Keep smiling, it'll all be worth it :)!
Lauren
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