Knowledge is Life!

Hello everyone! It’s me again, Lemon. In my previous post, I had talked about how the internship had inspired my life and how much fun my internship was (if you haven’t read it, do check it out).

As I mentioned earlier, I was working in the Public Relations & Marketing Department at Worthy Book. Worthy Book is a coupon-book based in Kuala Lumpur, Malaysia that was founded in 2010. In order to increase the company’s reputation, one of my job was to set up a road show.

Today, I would like to explain how a road show functions in this post, and how I managed it as one of my tasks as an intern. In order to achieve the company’s goals and objectives, the first important and essential step was to sort out who our target audience was. The target audience of Worthy Book includes youths, white-collar workers and families. Thus, I searched for an event that also targeted our preferred audience such as food fairs, business forums, university events and so on.

This was one of our road show held at Tunku Abdul Rahman University (UTAR) Setapak
in their "CNY 2015 Oh My Goat" event to celebrate the approaching Chinese New Year

I would make phone calls or type emails to the person in charge after researching the related event. I would ask for event details including expected number of participants, the event’s target audience and so on. When the event met our requirements, I would proceed to step two, which was to get a booth space for our company on the day the event would launch.

This is our booth space at Tunku Abdul Rahman University with
Worthy Book banner at the back

Can you feel a strong Chinese New Year atmosphere with Worthy Book?

Apart from setting up the booth during the event day, I would update our road show route on our social media platform to inform the public, internet users and our target audience before the event day. I would ensure that our social media platform was up-to-date and the information provided was accurate.

It was a good sign to see crowd were having an interest and gathered at our booth

I approach different demographic and ethnicity of participants during every road show. It was a challenge for me when approaching them face-to-face as I would get nervous. Customers would often talk and discuss about something that was not related to the company or our products. For instance, the latest national or international news. I had to react fast to be able to respond to their questions. Apart from this, I had to know what was happening in our current society in order to join in the conversation. As a PR practitioner, we have to always keep ourselves up-to-date. I read the newspaper everyday before heading into office in order to keep up with the current events and the current “biggest thing”.

     

Happy customers with Worthy Book!

My two months of internship had changed me a lot. I now know how to keep calm and control my anxiety when approached by strangers. Apart from this, the internship showed me that knowledge had no boundaries and my knowledge was (and still is) not enough. There is still a long way for me to go, and the world is vast and waits for me to explore and discover it.

I hope you all enjoyed reading this post! 

Feel free to leave your comment or feedback down below! :)

Cheers,

Loke Ming Ngiam

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