When PR has a new definition

Hi,

Here is my last blog for the PR intership. It's finally the end and this what I had learn from my placement.

During my placement, Imagine Communication helped to get a better understanding and a clearer picture of the work of a PR practitioner. Throughout the whole placement, I grew into maturity and ready to take more responsibility in order to respond to the field’s requirements. Each task in the company was a step further in order to understand what the different clients’ need and know how this particular world functions. Throughout the communication sector, we came across various important actors of different industries and the knowledge acquired through the study course helped to deal with those situations and to give the best of each situation by being proactive to each client.

Regarding the company, itself, being the oldest PR Company in Mauritius, Imagine Communication had proved its efficiency in terms of media relations and media monitoring. Therefore, when dealing with media, the company identifies particular journalists who will be able to give maximum coverage to specific activities. This was the case for the conference of the Omnicane Republic Cup. For this particular event, journalists from the sport department were invited, as the company was sure that the event would get the amount of media coverage needed. Due to his experience in such field, the Company is well known in the industry and it brings different clients which we need to work with and need to perform many tasks with the help of different people. And those tasks are the duty of a PR practitioners.

At the end of the job placement, a new world was being discovered and it needs to have more in-depth knowledge. In the PR domain, each day is a new day as there are new issues which can occur at any time. Specialising in media relation, make the company and the practioner alienate themselves to the media thus making the company dependent of news concerning the different client as they need to be aware of any articles and radio broadcasts concerning the latters. However, media relations do not mean working specially with media. There are different aspects of PR like event management such as conferences, dealing with media releases and to responds in short delays to particular issues and always enhancing the reputation of the clients which need to be mastered in order to be called a real PR practitioner. In other words, practice make perfect.

Hope you enjoyed this last blog.

Cedric Amiran