We all know just how prevalent and influential Mummy bloggers have become in Australia.
Turns out it is just the same here in KL!
Recently I attended an event with some of KL’s well- known mummy bloggers - most with over 100 000 followers.
Turns out it is just the same here in KL!
Recently I attended an event with some of KL’s well- known mummy bloggers - most with over 100 000 followers.
To showcase the recently opened Quill City Mall in Kuala Lumpur’s city centre, mummy bloggers and their children were invited to attend a ‘Kids Day Out’ during the school holidays.
This media event followed a trail around the shopping mall allowing the group to see what was on offer for kids and families.
Held from 11am – 4pm, the day included activities such as an accessories makeover at a children’s wear store, storytelling at a bookstore, free time at an indoor play zone, lunch at a boutique children’s store-cross-café, pizza making and cupcake decorating workshops, a visit to a toy store with interactive entertainment, as well as visits to popcorn and milkshake outlets.
The children seemed to really enjoy themselves and the day was planned well to excite then tire them out. They all received goodies/discount vouchers as well as gifts to take home at each outlet we visited.
It was interesting to observe the mummy bloggers and see how they operate.
They all took a lot of pictures all day. In front of every store that we visited the group was to assemble to have a group photo taken. They also took many happy snaps throughout the day during each activity at the many different stores. This took a lot of time and resulted in the day finishing later than expected.
The result?
Very long reviews (with lots of images) on their blogs.
I had the pleasure of clipping these the following week (involving lots of print screening) to be put into Quill City Malls’ end of month media coverage report. Some of the reviews were 28 pages long!
All in all it was a great day out and I found it really interesting to see how mummy bloggers in KL operate and to be part of the whole process from media invitation to media clippings at the end of the event.
Alyce
2 comments:
Wow Alyce that sounds amazing! The biggest surprise to me when I started interning at Cardinal Spin was the value and importance that were placed on bloggers as influential media. Yes we studied the concept of the blogosphere in class and how it has shaped the media landscape but I didn’t realise it was to such a high degree. During my internship I was exposed to huge matrix lists of bloggers that Cardinal Spin had access to and the importance of their presence at events and the reviews they write. I think blogging plays such a pivotal role in the media landscape and that would have been such a cool experience for you.
I agree Roxy ! Bloggers are just so influential and PR agencies are catching on. They have become a key media outlet for PR agencies to pitch stories, events and products to due to the awareness they provide. Exciting to see where it will all go. Your experience with Cardinal Spin sounds very interesting!
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