HOW TO WRITE A GREAT MEDIA RELEASE!

How to write a great media release!

Writing a media release is something that we all do a lot of at university; however, writing in the real world is very different. Contrary to the formal language and strict format we are taught there is a lot more room for creativity. Here are my tips for writing a cracking media release.

1.     Grab their attention with a punchy headline!!

It doesn’t have to tell them everything, but it does have to make them want to read further.

2.     Is their anything unique with your story?

Once you have worked it out you can highlight this to set yourself a part from the rest.

3.     Grab attention in your first paragraph!

Your first paragraph should grab attention with exciting language as well as simply telling them what they need to know.

4.     Supply images

Attach a couple of images that a journalist can use.  Anything visually pleasing or that will make their job easier is a good idea.

5.     Provide extra information

It is important to provide all your contact details as well as links to your website and/or social media sites.

6.     Provide text that can be copied

When attaching the media release as a pdf paste the text in the bottom of the email so the journalist can easily copy and paste quotes and other information.

7.     Don’t restrict yourself when choosing media

Make sure you think outside the box when creating your media lists. Are there more than just the average local newspapers that you want to target? For instance bloggers, TV shows, news programs, magazines and directories for what is happening in Perth.

8.     Track attention and build relationships

Keep an eye out for who picks up your story. This is a great opportunity to build a better relationship with these media people by thanking them for the cover and making sure to shortlist them for any future correspondence.

Remember: there are no two ways about it! So find your own style and do some research. Here are some examples of how other people write their media releases:

http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html?ir=Australia

https://publicrelationssydney.com.au/tips-for-writing-a-great-media-release/

Best,
Gemma