Making Hard Choices

There are times when we are placed into tight spots in the workplace. This may be either choosing which CSR Program to sponsor and our decisions and reasoning are torn apart due to the limited budget. However I learn that in life, we can't move on without making choices.

1. Sometimes We Need To Choose 
In PR, there are certain CSR programs that deserved to be sponsored. In making choices, we need to see how big of an impact can that CSR give to the intended community? We are sometimes tempted to choose something that has less sponsorship value to conserve what is left of our budget. But then we need to think about how can the greater public benefit from it. Is it worth it?

2. Bringer of sad news
At times, people will call in and ask if we are able to sponsor or collaborate certain CSR programs. There are times we need to say NO. How can we help others if we can't help ourself. 

I admit, it is hard being a PR officer. Sometimes we need to turn away those that need our help. However, we must not be discourage and keep on going. Sometimes we can turn them to other places for help. There is always a solution.