PR VS JOURNALISM

Finally my time had come to start my placement at PPR (Professional Public Relations) and what an exciting, busy, stressful week it has been!!


Two weeks prior I was interning at the ABC office in East Perth, little did I know that maybe my colleges, fellow students, friends and family were actually right.. PR and Journalism are very different.


My days at ABC were spent frantically rushing to locations to grab an interview with a talent or writing news stories in 15 minutes for them to be edited, subbed and published online before I had a chance to blink. Whereas my first day at PPR began with a quick brief on McHappy Day which I am part of (I will be posting more about this in the up and coming weeks), a few media contacts who I had to call and pitch a story to and an Excel sheet!


At PPR I was thrown straight in to the deep-end and I am still loving every second of it, I think the skills that I learn at the ABC to work quickly and have confidence in my work have really enabled me to feel comfortable with the work I have been producing at PPR. We all know how daunting it is when a professional in the industry comes to you and says 'Please write me a detailed media plan and can I have it by Friday (when it is already Wednesday)... Naturally I wanted to cry but at the same time this is what I have been working towards for the whole of my double degree!


I managed to complete the media plan, call the media contacts to pitch the story and now I am an expert at excel sheets and that was all in a few days... I can't wait to see what the next few weeks have in store for me and see if the differences between PR and Journalism become more obvious to me.