Hello
everyone!
As
for my third post, I would like to share with you all how a media interview is
conducted in the real world.
In
school, I have myself familiar with the term ‘media interview’ and was glad to
obtain this rare opportunity to experience myself on how a media interview is
being conducted during my lecture in PR Media.
The
topic we discussed is in regards to the Asia Pulp and
Paper (APP)’s environmental issues and illegal logging. Based on the article
provided by the lecturer, we have to do an intensive research to obtain a clearer
picture of how the company is operating and its role in the paper industry.
Therefore, we would need to come out with a set of 12 Question and Answer
(Q&A) document in before hand. During the media interview, my performance
was not good because of my anxiousness. Nevertheless, this is still a very good
experience I have ever had.
Due
to the experience I had in school, I managed to get on the track when I was
assigned by my supervisor to handle the client’s media interview at Channel
News Asia with the assistance of my colleague.
The
procedure in preparing a media interview is exactly the same from what I have
learnt in school and how the media interview was conducted at Channel News
Asia.
What
makes a difference in conducting a media interview is that, as a PR
practitioner, we would need to help coordinating the client and the media. We
would need to get the interview questions from CNA to the client at least one
day before the actual interview, so that the client can prep his/her answers
beforehand, and will not make any mistakes during the actual interview. This
preparation beforehand also helps the client to feel more confident about
his/her answers during the interview.
An
occurrence that set the interview back was when our clients arrived on set, and
the interviewee (Dr Marshall) informed us that we had gotten his age wrong; it
was stated that he was 72 years old, when actually he was only 71 years old. As
we had obtained the information from our client, Dana, we did not conduct a
fact check, assuming that she had gotten all the information correct. Although
this mistake was quickly rectified by the CNA team, I learned that it is very
important that all information, even the small details that seem less
significant, must be fact checked before sent to the media team.
I
felt so lucky to have this opportunity to visit to MediaCorp and to watch the
media interview live!
 |
| MediaCorp, Caldecott Broadcast Centre |
 |
| Channel News Asia TV Shows - amLIVE! |
 |
| During the interview (From left to right: Dr Marshall, Yvonne and Patrick) |
In
this video, Clinical Nutritionist, Dr Marshall speaks about the Quantum
Nutrition Effect, which is a theory derived from his own personal research. You guys might find this video useful as Dr Marshall shared with us his way to live healthily!
Till the next,
Chia Shin Ru
1513 5858
Curtin Singapore
3 comments:
Hi Shermaine,
This topic and media were some sort alike to an assignment we did in school. You are so lucky, to be able to experience the real on set interview.
Being able to experience broadcast interview is something rare for interns. It was nice to know how the whole procedure works and this provides me with some knowledge if i ever had the chance to be part of a broadcasting interview with an main stream media.
All the best with the rest of your internship.
Best,
Yi Jing
14673991
Hi Shinru,
Really envy you for being able to go to MediaCorp and see a media interview live at the station! It is such a rare but great opportunity to experience a broadcast interview, to see the nitty and gritty things that happen before the show was broadcasted on television. Glad that you have gain lots of insights to it, and sharing with us how the whole procedure work.
Lots of preparations are really needed to achieve a successful media interview, especially a live one. A slight mistake could result in grave consequences. Some effects are possible lost in financial and credibility for the PR agency, client or the media. Thus, as a PR practitioner we are indeed given a huge responsibility indeed!
All the best for your remaining internship!
Cheers
Delvina Chiang
Curtin Singapore
Hi Shin Ru,
Thank you for sharing about how a media interview is conducted in the real world. And might I add, what a great opportunity it was for you!
I could not agree more on how important it is to ensure the client is well prepared prior to the interview. This is especially so in cases where the interview topics are controversial - as in the case of the Asia Pulp and Paper(APP) exercise that we did in our PR Media class.
In addition, the PR practitioner could do some background research on the interviewee, to let the client know what to expect and how he/she can adapt to the interviewee's style during the interview.
I shall definitely put your pointers to good use when I get the opportunity to facilitate a media interview in the future.
Hope you had a fulfilling internship and good luck for your future endeavours!
Li Xian Seow
15135214
Curtin Singapore
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