hi fellow pr peeps!
Its been ages since my last blog and I'm am nearing the end of my work experience with the CBH Group with only three days to go!
During my time at CBH I have been spread out among the corporate affairs department, however, I have generally been doing my photo competition. So heres a rundown on what I have been doing:
I finished the communication plan and confirmed dates with the PR officer, then went ahead and sent out letters to previous sponsors asking for prizes, then followed this up with phone calls only a couple of days later (mostly because my timeframe is too tight and I need to get the entry forms written and printed!) I set up a meeting with the General manager of the Countryman newspaper to confirm sponsorship and my ideas for the competition. I have since written the draft media release (the media advisor then corrected it) and sent to the Countryman to be printed the week the competition is launched.
The media advisor has taught me the media monitoring which we send out to all staff at the end of each day. I really enjoy this task as it helps me to keep up to date on the grain industry - which is actually much more newsworthy than I expected with sometimes up to eighty stories to go through in a day!
CBH is launching huge changes to the way grain will be transported in WA, so there will be a media breakfast this friday to communicate this offically with the media and give them a chance for questions. I designed invitation for this event and am really looking forward to going to it too.
I have had small jobs such as consulting with photo labs and framers.
I hope you are all enjoying your placements, I know I have gain so much real life experience that you simply can not get at uni. In saying that, I have used my knowledge from PR and journalism units to help me through my tasks.
Sarah
1 comment:
You truly demonstrate how fascinating and involving any industry can be, Sarah. Congratulations on a fantastic placement and an exciting job offer. This really shows that although some industries may not appear as exciting as the usual student preferences such as “Fashion PR” (whatever that may be) and “Event Management”, once you start working for an organisation and are allocated your own responsibilities, you will get extremely excited and enthusiastic about topic you didn’t know anything about a few weeks earlier. Of course, a supportive, collegial team environment also makes a huge difference!
When looking for jobs and placement, avoid looking only at the industry and the perceived prestige– have a look at the size of the organisation, the team environment, the size of the PR and Marketing/Communications team and the potential for professional development.
Well done Sarah – and be prepared to be called upon as a grain specialist!
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