Sunday, March 15, 2009

Second Week of Internship

A big ‘HI’ again to all fellow interns from Tri1A 2009!

Time really flies and I am into my second week of internship with Majic Communications (Singapore). I was assigned a project to organize a Heritage Trail. The trail would cover the Kranji area which is located in the northwestern part of Singapore. According to my supervisor, it is an area rich in World War II history and a good place for National Education. Some of the interesting places to visit include Hay’s Goat Farm, Kranji War Memorial, D’Kranji Farm Resort, Bollywoord Veggies, Sarimbun Scouts Camp where the Japanese army landed during WWII. Having lived in Singapore all my life, I am embarrassed to say that I have not really visited these places so I was really excited to be involved in this project.

I was given the task of preparing the itinerary for the trail and to find out details such as number of participants, pick up point, contact person (client), equipment such as portable microphone etc. I was also required to prepare an A3 size map of Kranji area so that we can display the route during the Heritage Trail. However, the most important task I had to do before the actual trail was to recce the place with my supervisor. This will allow us to determine the actual time taken for the trail and I was really looking forward to the recce which was supposed to take place on Sat, 14 Mar 09. But to my disappointment, my supervisor informed me on Mon, 9 Mar 09 that the client has cancelled the trip. I guess things always happen when they are least expected but thankfully, we were informed before the recce otherwise it will really be a lot of effort down the drain and time wasted.

On Thursday, 12 Mar 09, I met with a client from a local band for a preliminary discussion. My supervisor was supposed to go with me but he had a last minute training session and I had to go alone. I was rather nervous as this is the first time I will be meeting with an actual client in the PR world. Prior to the meeting, I prepared a list of questions and my supervisor gave his comments and made the necessary amendments. I reached the meeting venue 15 minutes earlier than the time set and was really looking forward to the client’s arrival. The meeting lasted for an hour and we had a really nice chat and I managed to get some of my questions answered. The experience reminded me of what I had learned in PR Consultancy on taking a client’s brief. I am really glad to be given the chance to take a client’s brief in the real PR world.

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