Hi there! I’m Shirlene Wong Wan Tse from Curtin Miri campus. I just practiced my PR 393 internship with Boulevard Enterprise in Miri. Now, let me briefly introduce to you the organization that I have worked for.
Boulevard is one of the biggest shopping complexes in Miri. The department I did my training was the Functions and Marketing department. Our department was in charge of organizing functions and events for the shopping complex. These events were there as a motive of advertisement to attract customers and also gain profit from renting out canopies and shops at the event.
When I first entered the organization, our department was in preparation to organize ‘Pesta Boulevard’ which is the biggest function of the year for the shopping complex. I got the chance to join the committee meeting with the heads from different departments to discuss about the event. The event would run as long as 17 days which will include the countdown of the year 2009. It was getting really busy in the department for the first week as press conferences had to be attended and also the task of planning those activities that will be wrapped up into those 17 days.
This is the first time I have experienced a press conference. In order to attract public attention, the media is the most effective way of advertisement. The main sponsor of the event – Celcom Telecommunication organized a press conference and invited the reporters from different newspapers to join this press conference.
In the press conference, Celcom told the reporters ‘Pesta Boulevard’ is going to erect a giant Christmas tree on 17 December 2008 and will also invited Dato Andy Chia as the guest of Honor on that night where the Christmas tree will be erected. In addition, Celcom will also organize a competition for customers where there are challenged to count the amount ‘Celcom’ signboards hung on the Christmas tree. The answers have to be sent by text message and the result will be released in 4th of January 2009 when Pesta Boulevard ends.
Besides that, we also went through the budget for the coming events for 17 days and planed the activities for the countdown night which will be named “Countdown Concert 2009”. We have come up with invitation lists for the VIP’s as well as singers to perform on that night.
Anyway, I have learnt something new in this organization including some PR skills. Expect more in future ;)
Ok, will be updating soon with the coming events! See ya :)
-Shirlene-
13574242
P/S: The blog that I have written was flashback of what I have done in the summer holidays.
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