Monday, July 27, 2009

Internship at Weber Shandwick - Post 1

Photobucket

Photobucket

Macdonald House: The building I am interning in


Hi all. I'm Fidah from Curtin Singapore. Started my first day of internship at Weber Shandwick Singapore (http://www.webershandwick.asia/) today and I must say it was a bit overwhelming. The team was very welcoming and friendly. They were patient in briefing the various tasks I have to take on later this week.

One of the tasks is basically doing Media Monitoring for its two major clients. Also, I was taught on how to calculate the value of a PR coverage and such. It's really an eye opener of how a "real" PR agency works; tight deadlines and detailed reports. Basically on the first day, you have to absorb as much as you can and keep your mind, eyes and ears open on everything that the team does. For this first week I have to "shadow" a senior so that by next week I'll be familiarized with everything and be able to complete the tasks own my own.

One thing that I am impressed about Weber Shandwick is that they treat their interns as regular associates. They create enough opportunities for interns to participate actively in daily operations. This puts a challenge to the internship. There is no such thing as a "typical intern work" in Weber Shandwick.

This Friday, there're throwing a welcome/goodbye dinner for me and an intern that is ending his internship.

Shall keep all of you updated soon. :)

Best wishes,
Fidah

3 comments:

Sam said...

That's very sweet of them - for having that dinner for you.

Wow. A world renown PR firm. That's very interesting indeed. How big is the firm if I may ask?

Do you see yourself working there in the future?
I know this may be a bit early to ask but I am eager to know so do post a reply once you've given it some thought.

FDH said...

Hey Sam, the firm is pretty large with about 5 different teams, if I'm not wrong.

Yea, I would love to work there in future. If they do present me with the opportunity of course. :) It's all fast-paced and challenging. I like it that way.

Bry said...

Hey FDH,

First of, I would like to congratulate you in securing such a prestigous PR firm.

I'm looking into breaking into the PR industry in Singapore and was just wondering:

What are the working conditions like in Singapore, I know it's somewhat different in a sense that many Singaporeans work more than the standard 9-5 time.

Did their practices and techniques differ from what we were taught?

PS. Fully loving how you love Britney.