Got my floaties on!

Hey guys,

So if you remember my last post 'wading in deep water' I wasn't getting much support from my manager or the organisation in general and there seemed to be no direction to my work or the work of the communications department. After your great advice I decided to get proactive and create a plan for them but I realised that I didn't even know if there was an existing strategic plan in place. When I asked my manager she admitted there were no strategic plans in place and that the organisation definitely needed one. After a long discussion I realised that my manager knew exactly what she was doing and was familiar with the depths of PR and it seems as though her management are the ones unaware of what PR can contribute to an organisation and furthermore they don't seem willing to explore the options.

After that talk I took a more observational look at the organisation and it's separate departments it became apparent that the whole organisation had no direction, no strategies or goals. I discovered that this lack of direction was a part of the organisational culture and has been created by the highest levels of management. I further learnt that this was pretty common not only in the arts industry but also in the non-profit industry.

It's a daunting task but I'm hoping that I can introduce some needed changes to the organisation. Subtlety is the name of the game though, everyone seems to be a little over-sensitive to change within the organisation. At least I know I have the support of my manager and some new staff that came in at the same time I did from a much more organised organisation.

So I have my floaties on and I can see the shore approaching. Are there mirages at sea?