Saturday, September 5, 2009

Internship at Weber Shandwick - Post 4

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My new desk in the office.


My short stint at Weber Singapore is ending soon. I have to admit, I hate to leave. I will leave my farewell post for the 5th post. For now, lets talk about what I did last week.

The highlight of last week is me helping one of my senior consultants with a new project. I am afraid I can't mention the client's name here but it was quite fun! Although what I did was just help prepare the slides, it was quite different from the things I have been doing. My task involved me using Photoshop which made it even more fun! I had to incorporate the client's product into a few photos. I have always loved using Photoshop. I also had to write short biographies of a few well-known chefs around the region. I am hoping I can get more involved in the project!

One other thing that I have been doing is a fortnightly web monitoring report for one of our retainers. It gets quite enlightening because I have to comb through forums, blogs and even Facebook to pick out what the community and public are saying about the client (and competitors). Basically, this reiterate what we learnt in the classroom; the new media plays a huge and influential role in public relations.

In my previous post, I mentioned that I was pretty stress over the mistakes I had made in a report. I believe that things are getting better but I still have to be extra meticulous in the work that I do. I really hope I don't make any more major mistakes, or any mistakes at all!


Have a good week ahead!
Fidah

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