I have to say I ended the internship when the agency was at its busiest, in other words, my internship ended with “a bang”. Due to high confidentiality matters, it is quite a waste I cannot describe the event in details. However, the client my team was servicing just ended their annual corporate review. Every team member was very involved in the pre, during and post activities. I was not as involved as much as they were but I helped out quite a bit on the research and post event “paper work”.
As said by many, going in first to a consultancy is a great concrete training ground for anyone who aspires to be a PR professional. Although, initially I was a little overwhelmed by the amount of things I had to take in during first few weeks, I grew to love it. One of my superiors asked me what was the most rewarding experience that happened during the internship, I have to say it would be submitting a piece of assignment without much amendments. One of the things I was looking for in the internship before I started was writing. I was pretty pleased that I managed to write in one way or another. Although I did not get to write press releases, I was involved in report writing. That in itself, puts my internship experience to a new heightened level.
Apart from just going through the internship, I have also observed the working styles of many of the employees there. Being meticulous is one of the key attributes you need to possess when working in public relations. Another factor is passion. I feel that you can only do well in public relations if you are passionate about it. Most tasks in the office are done under pressure with very little time. Like many other industries, public relations demand long hours and pro-activeness.
Indeed, interning at Weber has brought me to realize my new found passion, public relations. This internship not only taught me well on the things we learn in school, it also made my future career plan, clearer.
Thank you Weber Shandwick Singapore, for this gratifying and rewarding experience.
All the best in life everyone! And happy advanced graduation. :)
Cheers,
Fidah
2 comments:
I work with Weber Shandwick in the Sydney office, but do some work with the Singapore team. I am glad you enjoyed your time at the Singapore office.
Hi FDH
I have to say I have also been involved in alot of writing processes, which was daunting at the start. I have not only been expected to write reports, but also brochure and website copy, which as you can imagine is in a different realm to report style writing.
I was also very satisfied when my report was very well recieved and above the level that was initially expected of me.
I'm glad you've enjoyed your internship, and wish you the best for the future.
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