On the Job Skills

Dear all,

As we count down to the end of semester and reflect upon our placement, ideally we should have an understanding of the Public Relations industry.

As was expected we are spread through Consultancies, NGO's, Government departments and private organisations. Obviously many of the technical skills such as press releases, editing and media liaison apply universally however I find it quite interesting how practical on the job duties vary.

It appears to me many individuals have worked toward and executed events, of which I am quite envious. Working at the Department of Water these opportunities are extremely rare and instead much of my learning has focused on the use of PR in implementing Government policy.
I am not to be mistaken, this has been highly interesting due to the rapid high tempo communications necessary to meet the demands of the community, and often acting as voice box for the Minister can be quite daunting as it challenges your writing articulation.

Due to this vast difference in learning outcomes within a single industry and in order to promote discussion, I ask you to tell me what sub section you worked/working in (ie. non for profit, consultancy, public etc.) and what on the job skills you took out of it.

pce

Al