www.rockafrock.com.au launch party

Hi Bloggers

I thought i'd share with you some photos and info about the Rock A Frock Launch. http://www.rockafrock.com.au/ is an online fashion boutique that is WA owned and operated. I have been hired by them to do publicity and other PR efforts such as organise the launch party.

Firstly, i distributed media kits about the launch party. They included

• media release


• fact sheet


• photos on disk


• invitations to the launch


• gift vouchers to the website (butter them up haha)

From this i had a few bites back but most of our coverage was picked up by fashion bloggers- can i just say for anyone in fashion: USE THE BLOGGERS!

They are so friendly and take awesome photos. They also put them up that day or the next. Songy from Style Discovery is amazing. An excellent photographer and keen to come early and stay late.

I organised sponsoship for the event by gaining a $660 gift voucher from the Urbane Body Subiaco and we had wine, cupcake and other food supplied at cost...its amazing what you can get when u ask with a smile!

I was also in charge of coordinating the event which included....the fashion parade! I cannot even begin to say what it is like coordinating lights-music-models and the MC, it was stressful but fun! Everyone said what an awesome night it was and loved their freebies and gift bags!

So here are some photos that were posted by Songy for the event!! Gotta love the awesome free coverage. ENJOY and for all your online shopping needs hit up http://www.rockafrock.com.au/