Grow Your Relationship

As an Intern at IPRM, my daily duties continues daily and have added on it updating files, media follow up and also follow up to government agencies:federal and states, non-governmental organisations, institutes of higher learning, public listed companies, services sector-hospitality, health-care and financial institutions and others. For the above listed categories, the follow is to ensure that all corporations have received emails and letters concerning 'Crystal Award'09' organised by IPRM aimed at show-casing the exemplary standards of PR professionalism in Malaysia under these categories are 1.Employee Relations 2. Consumer Public Relations 3.Reputation Management 4. Public Affairs 5. Financial Public Relations 6. Community Relations 7. Issues/Crisis Management 8. Volunteerism 9. Environmental Project. The IPRM Crystal Awards is to offer candidates the opportunity to distinguish them as exemplary PR practitioners for their work and work of their team.

To further my discussion, developing good relationships is integral to your business, mine and our business or corporations. For the achievement of corporation goals, I have learned that sincere relationship is based on intimacy and generosity which will help the organisation to achieve its success. Intimate relationships are built to make others being friendly and genuine. For a deeper achievement, connections, share of interests, dreams can be aspiration with others. Therefore, sharing your struggles, challenges, fears and vulnerabilities with the other party builds trust rather than to be all alone every time. Mark Weinstein "if you take yourself too seriously there is an excellent chance you'll wind up seriously ill", and that is real. All these are pinnacle of intimacy and a focus to lasting loyal business relationship.

IPRM is an organisation which helps Malaysian Public Relations fraternity and business as well as non-profit community organisations to be professional and to achieve their goals. Generosity helps others to achieve their goals. What I have realised here is that, they offer their clients, council members a great deal and services. They make their key publics feel or be successful. For the growth of the corporation and for the goals to be reached, IPRM has trained me that to focus, that is know what you want, personally and professionally and to think of strategic planning every time is very crucial. Secondly, target and identify people who are important to your goals. That is for every corporations, they has to be appropriate groups and specific individuals that leads the organisation in what is being created clearly. After that, defining what you can do for them will come to a stage were messages are created to reach out to them.

In so doing, align of goals with associates, other people in the company and those who are necessary to the execution of the organisation plans will be accomplished. Lastly, reaching out to the target individuals through combinations of meetings, events and seminars will help rather than to run to the media. This is were we have to look at the basics of community analogue communication VS mass communication on reaching people, which one do you think is good and give reasons as to why?

Therefore, this relationship building process allows us/you to create a framework to scale intimacy, focus on building deeper relationships with key influencer's who will help us/you succeed and achieve the full potential of your group. Never let your clients forget that building better relationships will bring everyone more joy and fulfillment.

Thank you

Tabona, LUCT

Warm regards.