A PR practitioner should be able to develop a strategy to overcome the target audience resistance. In Waves PR we find the right media outlets to reach different audiences. For instance Malaysia is a multicultural country, so if our clients is targeting Malays we have media outlets like Malay mail, and we also have Tamil and Chinese outlets.
We also are sensitive about age, if our targeted audience is the youth, Seventeen Magazine, Fly fm etc are the right place to communicate with the youth.
In this sense you can be able to disseminate whatever information because you are communicating with the right audience.You will also know what angle you should address for instance the teens, or businessmen, hence overcoming communication resistance
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