At all times as Waves Pr we ensure that our target audience is very much aware of our clients actions. That is with strategic placement of our articles on the media. The target audience was made aware of the UNZA promo in 1 Utama, which was to promote the new package of the UNZA body powder and deodorants. The audience stood a chance to win promo hampers.
This was easily done because there was a great choice o f media to target UNZA's potential customers. With a catchy article on the news papers as well as radio.We also believe that our clients should be given a proposal of action that can be done for any campaign in order to avoid crises.
Our clients should also be ready for any questions, any problems that may acure during media conferences, or any event
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