Photo Shoot...

Hi everyone,

As I mentioned in my last post I was in the process of organising a photo shoot for my organisation- Dine for Life. The shoot occurred on Wednesday this week and it’s safe to say it went smoothly. The purpose of the shoot was to create a few different shots that could be used in media kits and ultimately printed alongside any press coverage we receive. I selected three shots that I thought we best suit the press release angles I would be writing. They were:

1.) A profile shot of co-founders Andjelka and Natasha in a beautifully decorated restaurant.

2.) A shot of Andjelka and Natasha with someone from the Samaritans (the charity we are supporting with our upcoming event).

3.) A shot of Andjelka and Natasha with a chef (who happened to be the owner too) in his restaurant.

Now usually you could send a media kit and hope a journalist or editor likes it so much that they send their own photographer to take the shots, however we had decided to do things differently for a few reasons:

a.) Having our own photographer take photos means we are able to more effectively control the communication assets that are created for Dine for Life and shown in the public eye. I think this gives a piece of mind to everyone and especially the subjects of the photo, who will often hope the photographer didn’t choose a ‘bad photo’ for the cover of tomorrows newspaper.

b.) Working for a not-for profit organisation (in addition to having full time jobs) means that if the media were to call me to organise a photo shoot with the co-founders Andjelka and Natasha, it would have been a very difficult task trying to organise a time and date when everyone was free.

On the day I made sure I did anything I could to help such us, offering to drive everyone from each location to make things easier and helping the photographer to set up locations and make sure the people in the photo didn’t have hair across their face etc.

I have now drafted my press releases and am liaising with the other PR girl (who is currently over seas) to bring all our work together, so it can be sent for approval tomorrow.

If you read my last post I was a bit confused about how to create a tourism angle for Dine for Life. I’m glad to say I have finished this release and the way I incorporated tourism into it was by looking at the characteristics of each restaurant that made them typically Perth. For example 1907 Restaurant and The George are just a street away from the iconic King Street and Mosmans in located right on the Swan River. I hope this is well received when I send it for approval tomorrow.

Well there is only two weeks of uni to go, meaning we only have two weeks to finish our reports. Good luck!