BRANDING..WHAT HAPPENS WHEN YOU HEAR THE NAME BMW (SUGAR LUCT)

BRANDING

I got to learn about branding when I was dealing with Brash Brands in Dubai which is one of our company partners. I got to understand its importance and it is quite interesting, just have a look…

Branding as we can derive the meaning from the word is a sign, symbol, or design that companies use for identity. We are able to differentiate things because it seems that branding is the one that makes the organization. It is the branding that the organization has that makes it unique. A brand can sell the organization regardless of the circumstances around it. For example if I can use MAC products and silky girl products, just because the branding of Mac makes it unique and the reputation that it has, even if silky girl can make a powder that is better and takes care of the skin more than the Mac powder, but is the branding that makes it to be trusted by people thinking that it is worth having even though the prices are high.

A good brand can indeed speak louder than the company itself, if the brand has been marketed well and people familiar with it even though they have never used it, but just because of word of mouth or how they have heard about it delivers the message clearly, confirms the credibility of the organization as it targets your prospects emotionally and motivating the buyer thus setting concrete loyalty.  So it is with good branding that somebody will trust the product before using it, like when getting in Guess knowing that the jeans there are quality and you seem not to be bothered by the price because you trust them, that is why even if Nichii can make the product that is the same, you will still boast and say that mine I bought  mine in guess, just because of branding.

http://www.brashbrands.com/ 

BRASH BRANDS (it is a creative company that help clients build stronger brands)

It is one of the successful branding companies around the world. It is based in Dubai and it has created classy branding for Laj Park, Emaar Healthcare, Symphony, Averda, Mubadala, Logica, Modira, Dubai Aquarium, Al Mareefa, Osmaran, Medan Palace, Dubai Ice Rink etc, working on both local and international market and it has won six international awards.

·         It focuses on brand strategy: idea, positioning, brand development, messaging, naming, portfolio architecture.

·         Brand expression: identity, look and feel, guidelines, design of branded collateral, (print, moving image, 3D, interior environment, interactive media.

·         Brand to life: customer journey mapping, user experience development, design intent briefing packs, website design and build, staff training, launch planning, implementation support.