Week 5 recap

A bit late, but this is a recap of last week from March 7 to 11.

Okay again, quite a filling week, from meeting room discussions, interviews, traveling, transcripts and and analyzing.

Starting with the meeting room discussion from the beginning of the week, where m superiors, including the strategy planner, brand director where there in the meeting. I was in there with the summary of what we gathered from the interviews in the month of February, and i gave my full input, as i was following on every interview we had done. I was there telling the group about our findings in terms of what themes were consistent, the opinions they said on what the future of their company is and how each person, from the top level management to the staff. Thursday 10th March, i was part of the interview with the MD (Managing Director) of their company. After i recapped on the summary, we drew up on a whiteboard, what it is we can improve upon, so it is like a draft for their re-branding recommendation. It was about a 2 and a half hour back and forth, between me and superiors among each other, throwing up ideas, and seeing where we can focus on in terms of what is feasible. I cannot tell details of what needs changing, as it is P & C.

During the week, i would also help on other accounts, kind of ad hoc work for me, so i help out in other discussions of ground activation programs for a client wanting to do something for Mother's Day, so a lot of ideation and negotiating with what is feasible within the clients budget.

During the week, i noticed a growth of my responsibilities and the amount of verbal input i provide, my superiors would discuss with me on potential strategy plans for LBS re-branding, what kind of awards they should strive for, and what CSR program would be best.

All in all a great week, and today, starting another one. till next time.

Faridzul Fauzi LUCT