So, from my personal point of view, this is a win-win situation because doing good for the society also does good for the company as giving back enhances the company's reputation, therefore it gains integrity and trust. Most importantly "when a company acts in a socially responsible manner, it increases the motivation of its employees for their work and they stay longer with the company." Bergmans & Cramer, (2003 pg. 1)
Tuesday, May 24, 2011
Giving Back by Gorata LUCT
Giving back to the society shows that the organization doesn't only care about its needs but also cares about the needs of the society. Giving back has a positive impact on hundreds of people and it transforms lives. Benz & Carlton is therefore dedicated to changing the lives of people around Malaysia especially orphans and destitutes. It aims to eradicate poverty and hunger among the disadvantaged. Every month end , this company donates tons of food and groceries to orphanages and homes. Every last Saturday of the month, we visited orphanages around Malaysia to motivate kids and help with household chores.
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I agree with you Gorata about giving back to the community.As for this days the companies have to show appreciation to the community there operate and this intitles CSR which is one of good programmes that the company have to use them as often.With the company be know of helping the community it also gain brand reputation among it customers.Good CSR programme always leave a mark upon the stakeholders.
it is advisable for companies to contribute to the sustainable development through working with employees, local community and society at large as a way of improving their quality of life.what your agency is doing is exemplary to other companies in Malaysia through practicing CSR, because the success of the company is woven by the members of the community, to this customers appreciate what you do as a company.
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