As I worked for Jazzmates for the period of 2 months, in most of the events the media was not involved or invited. Looking at what Jazzmates is doing, I believe is risky. Gaining up media relations will be an advantage for them because there are also some media coverage’s that could do a favor for the events we plan, for example press releases, supported by background information and fact sheet. If they want to see a difference in their operations, this will be the best option for all including clients. I think the type of event we decide to hold should be determined by the overall PR strategy we use.
The media is a tool in Public Relations that should never be underestimated as it controls the world. ‘A good working relationship with the media is severely tested in times of crisis’ (Wilcox and Nolte 1997, 291). If an organization has some crisis it will be quiet easy to deal with it through the media because they are a driving force. This only happens if an organization has a good relations with the media.
As Public Relations practitioners, we have to believe in the power of positive unpaid media to affect the cycle of awareness, knowledge and interest that is needed to achieve a certain goal.
3 comments:
hey..
what i can say is that wherever there is PR, also Media should be there.. what you have realized, yes is bad for the company as they are risking. they should engage media in their events so that the information will be disseminated to the public.
All I can say Mr BOB is ,I agree with you that media act as a tool of helping and easing some circumstances in organization,,firstly it is used to communicate with key stakeholders who are not within the same location with the organization,secondly as you said about crisis,during the hard times of crisis media can also be used to make clean the image of a certain organization especially through the use of social media.Technology is growing today and there will be time when the new media will be substituting traditional media.
It was founded by Bernstein( 2010,paragraph 3) that social media is a method of communication and social media tool facilitate these communications to be effective,and the other part of using media is the point of media monitoring,how will you perform this task while you are not more into media??and how much will you feel safe that other are not saying bad things about your corporation??
In social media you can create and publish content,this is to say that a two way communication is practiced here,,publics will not only be consumers rather they are also active as they read and give feed back immediately compared to the traditional form of media which sometimes takes long to see another new copy.
Hello
media is an essential tool for every PR company, especially media relations. Without good media relations, the company would not be well recognized and well represented. talk about PR strategies and tactics, if only companies can find best ways to this, then all the events will be successful.
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