The deadline for the exposition is fast approaching and there is still a lot to do! We came up with another concept focused around polaroid photos. The theme challenges the target audience to see their “picture perfect future.” The brochure will be A5 size and will appear like a photo album. The artwork was completed yesterday and I have sent the brochure and booth designs to London for printing. This has calmed the client’s nerves a lot!
Next on our list are the slot card promotional item and a contact card for the workers to fill in when they visit the booth. The slot cards will have images of WA on one side and the client logo on the other. Teaming with the photo theme, my client has purchased a polaroid camera and will be taking photos of workers who are willing. This will be attached to the contact details fold out card.
It has been my job to make sure the designers are on deadline with their artwork and to make sure that the printer is ready to go. We need to make sure that the printers get everything done in time. I have been lucky to find a very cooperative printer who will meet all of my own and my client demands. I know this can sometimes be very challenging!
Also this week we had a new client approach us who are eager to gain investors. In order to do this they will need a complete rebranding. They are in need of investors to fund a capacity expansion project on order for them to expand their business. The first task we had was to create an investor fact sheet from nothing and have it printed and delivered in two days! This was a difficult task and thankfully it has been extended! However, the designer on the job did a fantastic job and had it ready to go within the day.
I also have to plan for a client dinner for next week. There will be 14 guests and it is being held at Lamonts in Cottesloe. I have to create a pack which includes our company brochure, a notepad, pen, menu/winelist, and Cape Mentelle brochure. The notepad, menu and the table name tags will all need to be designed in the company branding. The menu and name tag will not only have to be branded by our company but also incorporate the Lamonts brand. I am thinking of packaging this in a nice box for the guests to take with them.
I also need to arrange gifts and merchandise for the guests to take with them. A goodie bag for each guest would be nice. I am excited for this project! It is something light and fun after the stressful time the office has been subjected to. I am working closely with the designer to have everything designed and printed before Wednesday.
I have been working a lot with the design team this week and I have found they are very talented and are able to produce great work in such a short time. It has been interesting to witness all the different roles of the company and how everyone fits in together.
It is my final day as an intern… and I am so happy and excited today that I am stepping into bigger shoes! I have been offered a position as a Junior Communications Consultant, which I have accepted. Better yet I have also been told that I have also been offered a secondment with a WA mining company, onsite just 1 hour and 20 minutes away. I will be contracted out through the communications company who I have just signed up with. I am to be the Community Relations Officer for two mine sites in the area. It is a huge job and very scary but I am also very excited.
I am so proud of how my career is going and how well I did as an intern! I still have one semester left at university and I have already accepted my first job; I think that’s pretty exciting!
2 comments:
Amy Rose, that's amazing you've got a job as a junior communications consultant AND the community relations officer for the mine site! You must be thrilled, and from the sounds of your blog you have been doing such a great job and taken on many roles successfully!
That sounds really interesting about the client event in Cottesloe because not only are you organising the event but also the gift bags, branding and packs for the guests. What are the main objectives of the event?
Is it difficult juggling different clients? I think it would be a great challenge and add lots of variety to your PR activities, I'd love to know what working in a consultancy would be like!
What are the first things you do when a company approaches you to help rebrand them and give them a new identity to attract investors? That would be an interesting task.
Hope it all goes well as you step into your new role! It's amazing that you've started your career before you've even finished uni- you should be so proud!
Lisa
Thank you Lisa! It is a very exciting industry we work in isnt it!
In regards to the Client Dinner:
This is a dinner that was offered as a prize to clients and guests at the 5th anniversary party of the consultancy I am working with. It is hosted by Lamonts who will be providing information about their wine and its relationship with the food. It is basically a networking event for existing clients and a way to have a little fun after all the hard work both party provides. Its a great small task for me before I head off!
Juggling different clients definitely keeps the job interesting and provides great variety. Everyone comes to us for different reasons with different requests, therefore no two project is ever the same. Because there are senior consultants assigned to clients and accounts it makes juggling the work a lot easier, because you tend to work with the same team and company all the time.
However being a Junior I am given a greater variety of tasks to assist on because there are not many tasks I can take on my own just yet.
Im sure you would love working in a consultancy! It is going to be interesting going from the environment I am in to a corporate position on a mine site and working for one client. But I am excited! I have a few tasks already set up for when I start on Thursday which sound great!
In rebranding I guess you would start with a situation analysis. As I mentioned before every client and project is very different, therefore how you approach a job varies also. They will have different strategies and needs. For example, the client that recently came to us for rebranding, needed to start with an investor fact sheet in order to raise funds to put towards their company growth and expansion, this might be different for another client. It was easy to give this client a facelift as they did not have a strong brand to begin with. It was the task of our amazing graphic designers to design the investor fact sheet and logo for the company. Design is a huge part of a project like this.
I hope your placement is treating you well! Thanks again for your comment!
Amy Rose
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