Week Three

This week my tasks included writing a media release for one of our clients who, to accompany their latest winter collection have teamed up with a high profile blogger to create a four piece limited edition collaboration.

It was daunting to actually write a media release that was to be used and I was so happy when I was told that my media release was perfect and no changes needed to be made.

The media release was then customized with the client logo and was then ready to be distributed to magazines, stylists and bloggers through email.

I found that it was important to note that the media release was only sent out to the appropriate recipients not just to an entire database of contacts. Being selective with who is targeted in receiving the media release is more effective.

The media release was also sent out according to tiers of bloggers, so the most high profile bloggers received the release first as more of an exclusive and the next day it was distributed to lower profile bloggers.

I hope everyone is enjoying their placement as much as me J

Pia x