RED Bulls-Eye

RED Bulls-Eye

Fast forward from my last entry, I shall dive more into work in itself. Besides smaller tasks that I occasionally do, a large part of my work would be attributed to a campaign called RED (Respectful/ Easy to deal with/ dependable). It is an ongoing project which I would consider part of DBS’s internal branding effort and also part of employee relations. Campaigns like the RED campaign on a whole often bring much positive energy with it. However when it bows down to the smaller sub-projects, which will bring completion to the project, it honestly can get messy due to the various and numerous considerations to factor in. As we progressed in the campaign, my team member and I made a presentation to update our boss. However halfway through our presentation, we stumbled upon various issues and felt that we were stuck. It was then that our colleague, Andrew, who was heading the other team, came and ‘enlightened’ us. He showed and brought to us a whole different way and style of seeing the project as a whole including the way we presented it. Instead of using the normal approach of pen-and-paper jotting it down, Andrew who used to have his own consulting firm, used post-tips to demonstrate his point. He categorised the bulk of information that was in the PowerPoint into basically three categories- How, What, Why.

I was surprised and really excited when I first learnt this technique because it not only is creative and innovative but it aids in summarizing the content of any important presentation, making it short and succinct. With this new and fresh approach that he came up with, we managed to rearrange and design the presentation into a much more comprehensive and understandable version. Just as we had learnt in the lecture, creativity is integral to public relations, because good use of creativity has always added a sparkle and impact to any public relations activity. In this sense, it was evident that innovative ideas and fresh approaches were needed to solve the complex problems we had and indeed made our campaign more outstanding and unique. As much as Andrew’s approach had creativity, it was well balanced with objectivity ensuring that it would not be impractical and unrealistic (Harrison, 2010).

With the new improved version of the PowerPoint, we now have the adequate resources and confidence to present it to the big boss of the team. Bulls-eye.  

Lisa Loh Ee Wen

15066712

Blog 2

Singapore Curtin