The evolution of the self

Hello everyone,

Thank you for taking the time to read my post. During the past weeks, I have been able to see how time-consuming and hectic it can be to work in the PR field. In fact, organizing events is not a simple thing as it includes various  little details which requires a lot of focus and thorough attention. On the other hand, the building up of concepts/plans requires a strategic mind which can only be gained with experience and research.

The research proved to be very helpful and crucial during the internship as it helped to collect ideas as well as to extend knowledge and consciousness about many aspects. Well, it has for me. Indeed, during my internship, research was the biggest part of the process while doing a plan. Thorough documentation was done on both the product/client and past campaigns or initiatives that were made. It was two distinct phases which consisted of investigating specific aspects as below:

The product

The first part consists of studying the product itself so as to have more in-depth information as well as its historic. This is all about getting the maximum of information available in order to have a better understanding of the brand.

The campaigns

This part consisted of scanning firstly past strategies used by the client/brand so as to understand the way of working and the philosophy known as the brand DNA which is all the characteristics of the brand. It is a determinant part as this is the starting point from which ideas and propositions will arise. It is therefore very important to be relevant to the brand and show that we are having the same optic as them. Secondly, extended research was done to become aware of competitors strategies and tactics. This is also essential as it helps to know more about the market as a whole which can further give more credibility to your work.

Finally, I also pleasingly noticed that through all the research made, I have become more attentive to the Public Relations world on a global scale. In fact, I have been gaining awareness as to what is happening around the world and discovering the latest trends in the field. In addition, I observed that I have been developing alertness whilst accessing information about brands/products/campaigns that are more or less alike as the one we are working on. To my surprise, I found myself being interested in reading newspapers and making research for pleasure ever since I started working which I never really enjoyed doing before.

As a whole, I have been very happy to see how being in the professional field can help in improving and challenging ourselves without even realizing it, but most of all, we enjoy it. It should be acknowledged that we are working in probably one the richer and self-satisfactory working field where stress, credits and strategies makes a wonderful coalition of experience.

Enjoy your luck PR people and thank you for your time.