Wednesday, December 19, 2012

Survival tip #1

Hi fellow PR 393 counterparts,

Just a quick post before I end work for the day.

Today I learnt a very valuable lesson, the lesson on surviving in the communication industry. I was given some really wise words by my group general manager today. He assigned to me to write up a piece of featured story earlier this week and was checking on my progress today.

I had to be honest and told that the scope was really wide, and I haven got a clue on the angle to draft this story in. He patiently sat me down in his office and told me the following- "In communication, we are deadline driven. There are no end to research and you need to plan ahead and know where and when to stop." Those words struck me very heavily. As simple as those words could be, many of times I (and many of us) seem to overlook on the very fundamental idea of planning ahead.

I applied that very theory when I was working on another piece of work in the afternoon and it turned out that maybe all these while I could have been that effective.

Just something I'll like to share.

Oh, on a side note.



3 presents from just 3 weeks in this company. I cant ask for better colleagues really.

4 comments:

Unknown said...

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Sara M said...

Great post, I couldn't agree more with you. Research is endless and speaking from experience I've been through the very same thing. I believe research is one of the most important steps in understanding your audience, but by not planning ahead you'll just end up sitting there with a whole lot of research but no concrete plan. And as your manager said, at the end of the day it is all about deadlines.

Looking forward to reading more! Have a great Christmas!

Christy Lau said...

Lucky you! Sounds like you have a great and helpful workplace! My colleagues have also been wonderful in including me in their office get-togethers and I get to attend the morning brief every morning so I am in the know about what is going on in the hotel. We even had a secret santa game and I got so many little presents. Good to see your boss is mentoring you well too! Sometimes I will struggle with tasks, exp the first time I had to write a press release because I wanted to really prove myself. Luckily my boss liked it and she was there with helpful hints and tips to improve for the future :)

looking forward to hearing more!

Joanna said...

I had a similar encounter as you, Ee Boon. My GM wanted to talk to me once about my everyday and weekly tasks in office as she felt that I was struggling with the workload given by my colleagues (I had piles and piles of magazines on my desk, literally.) Thus she suggested that I come up with an agenda of the tasks I am working on as well as to include who had assigned me with that task, and told my colleagues during our next weekly meeting that I had a lot of tasks on my hand, so that they don’t overwhelm me with work. So thankful that we have nice superiors!

Christy - wonderful to hear that you have such wonderful colleagues! My office had Christmas celebrations too - amazing race around town, foot reflexology, secret santa and dinner at a 5 star hotel - I feel that we are indeed so fortunate to be interning during Christmas season! However as I talked with my colleagues, they were saying that others only see the 'socialising' side of them, but it is only during the end of the year that they get to have a breather from all those reports for their clients. Sometimes, joining colleagues for lunch is good in a way that you can hear them talk about what they are going through in their work and with media people. I've learnt a lot through their lunchtime conversations! Perhaps you could learn from your colleagues too! :)