Kirby Scanlan Blog Post #2: Back to Reality

There’s no rest for the wicked here at Momentum, my first day back after their first event and its straight on to the next one, well almost. I got straight into updating contact lists this morning, adding the entire guest list from the event onto our database, and once that was done that event was in the past and forgotten about and the next event was on the ‘horizon! My first job was to start sourcing mining sponsorships for the next major event; The Men in Black Ball, which included me ringing up mining companies to collect appropriate people to send the proposal too. I then sat down with a graphic designer that Barbara sometimes works with and got taught how to make a newsletter on Mail Chimp so we could do these in-house from now on. While being taught all about Mail Chimp I also made a step by step how to guide for future interns on how to do the newsletter.  I then made my very first Momentum Newsletter.

 <br>

Issues/ I found this week:

• ·         No evaluation plan in place for events
• ·         The Momentum Brand itself is very confusing, there are a lot of Campaigns and charities/companies within Momentum and they all have different logos etc, it was very confusing for me, so I’m sure very confusing for clients and consumers, and the public.
• ·         Momentum is found on page 5 or 6 when you Google them – which isn’t good!
• ·         Items on their website are from months ago and the website itself is very dated and messy and does not represent the Momentum brand
• ·         It has already been one week since the IWD (International Women’s day) launch and there are no photos on the website from the event.
• ·         The Sponsorship proposal is also dated and unclear  - However, I suggested this and later worked on updating it with Barbara.

<br>

Suggestions I made this week:

• ·         Make an evaluation survey to send out to event guests to help improve future events and get a better understanding on what promotion avenue works best for the consumer
• ·         Create a face book link to subscribe to the Momentum Newsletter
• ·         Suggested small design changes to the newsletter