Post #3- Responsibilities

Hi everyone,

Thus far, I have interned at d2 Publicity for 25 days, which means I am halfway through my internship. The last time I wrote here, I haven't really been given a lot of responsibilities in terms of public relations work around the office. Frankly, I was beginning to worry because I want to be able to walk away from this internship with as much experience as possible- not just learn to make and answer phone calls, mail send outs, create send out lists, create and update PR coverage reports, handle client expenses, etc.

Last week however, I was finally asked to write a few press releases. I was excited and nervous at the same time as I have helped the other girls with their press releases and I noticed how different it was to what we've been taught in class. The first one I finished was a press release for a client's jewelery piece that was worn on a TV show. My experience writing my first real press release was good. I knew from the other girls' press releases that our boss will make many changes to it, which I am definitely fine with because I want her to criticize it and tell me what changes I need to make in order to please her and the clients. 

In the end, my boss and I went back and forth fixing my press release about 37 times- there was always just something that she didn't like after I was done fixing the previous mistake! But I really did enjoy it, and the girls were extremely nice, they volunteered to look through my work before I show it to our boss each time.   

I think the sort of press releases we will write throughout our PR profession will differ depending on the industry we will be a part of. I remember in class, we used a lot of mining and other big corporations as examples. However, at d2, our clients are mostly fashion, beauty, and lifestyle brands, which means that our press releases require a lot more visual aids than writing.

Karen Kasasih
14856132
Curtin Bentley
(Semester 1, 2013)