Hello aspiring PR Professionals,
I know, it’s been a while since the last time I’ve posted something on the PR 393 Reflective Blog and I'm truly sorry about the delay but I was hoping I could make up for the it with this vibrant post. So today, I’m going to share an incredible experience with you: the celebrations of Independence Day at Blast Communications. For those who don’t know, we were celebrating the 45th anniversary of Mauritius this year and because the 12th March, which marks that occasion is a public holiday, the Blast team has chosen to observe this event on the 8th March instead.
Luckily, I have been able to participate
in this glorious event that created a very spirited and fun atmosphere at Blast
Communications and I was truly mesmerized when I saw all of my colleagues play
a part in this event. To put it in PR terms, it was basically an internal
campaign which took place for a few days. It first started with the design team
proposing a few visuals for an advert of Blast Communications to show its
patriotic pride to the public. Brainstorming sessions were carried out so that
everyone could agree on a visual and the tagline that would accompany it. After
that, my colleague Emilie, PR Executive, negotiated with specific media outlets
to have the advert placed in their newspapers at an affordable price. Of
course, we had a very limited budget allocated for the placement of these
adverts.
Moreover, a list of activities on
the 8th March has been devised by the PR Think Tank to mark this event by involving
everyone at Blast Communications. They are:
- Lunch served with typical
dishes of the different communities in Mauritius (entrée: Chinese and main
course: creole etc...)
- Handkerchiefs for lunch
decorated with Mauritian flag ribbon and all desks adorned with a miniature
Mauritian flag.
- All Blast employees wearing personalized
t-shirts (black as the background color with the logo and the chosen tagline “Celebrating
our diversity”) and a badge of the Mauritian flag.
- A photograph of the Blast team
forming the number 45, taken from the roof – photograph which will be used on
the website, Facebook page, E-newsletter and also on an e-card which will be
sent to all Blast’s clients and partners.
- Launch quizzes/guessing games
also known as “Sirandanes” (which forms part of our Mauritian culture and
tradition) throughout the day and a winner will be announced in the afternoon.
- Have all Blast employees plaster
their handprints on a canvas board to make a four-colour chef-d’oeuvre (using acrylic
paint of the four different colours of the Mauritian flag: Red, Blue, Yellow
and Green)
All of the above mentioned activities
have been successfully put into place, with the help of every Blast employee. On
that eventful day, everyone wore the same personalized t-shirt at work, thanks
to the designers, Kim and Ritesh who came up with the t-shirt’s artwork and to
the event coordinator, Diane who ordered the t-shirts and had them ready for
that day. Lunch which was taken care of by the administration was really delicious
and it was an opportunity for everyone to joke around and get to know each other more.
Moreover, it was nice to see everyone get their hands dirty with paint and sing the national anthem, just like school children. Eventually, the winner of the “sirandanes” turned out to be Valérie who works in the media monitoring department; she practically guessed most of the answers before everyone else and earned a box of Ferrero Rocher chocolates as prize, which she generously shared with everyone. Lastly, the Managing director, Mrs Aisha Allee-Mosaheb was really pleased with the outcome of this internal campaign and she congratulated everyone for their part in it and for planning everything in so little time.
Moreover, it was nice to see everyone get their hands dirty with paint and sing the national anthem, just like school children. Eventually, the winner of the “sirandanes” turned out to be Valérie who works in the media monitoring department; she practically guessed most of the answers before everyone else and earned a box of Ferrero Rocher chocolates as prize, which she generously shared with everyone. Lastly, the Managing director, Mrs Aisha Allee-Mosaheb was really pleased with the outcome of this internal campaign and she congratulated everyone for their part in it and for planning everything in so little time.
I hope that you’ve enjoyed
reading this post because I’ve actually enjoyed recounting that experience with
you. If you have any questions concerning my internship, please feel free to
leave a comment on any of my posts and I shall get back to you shortly :)
Best Regards,
Houmaira Ramjaun
15102108
CTI, Mauritius
No comments:
Post a Comment