Confessions of a Public Relations Intern: Communication is Key

 

I am now working as an intern in for Momentum Forum Events. I can’t believe that I am involved with events!  It is one of my passionate areas of public relations that I was looking forward to as a student. The upcoming event, Men In Black 2013 which is on the June 15^th is the event to raise awareness on men’s mental health. As the date gets nearer, it had made us busy on our feet in seeking for sponsors and donators.

The company has been busy preparing for the event by composing newsletters, media releases, corporate proposals, news articles and web designing for the main website mainly for our stakeholders which includes other interested parties that would like to be involved.

Communication is the main key in public relation thus the reason with preparing the public relations materials. It is to update the stakeholders on what is our event is about, who are going to benefit from the event, how it works, when is it going to be held, highlighting the key points on what would be important to the stakeholders. Basically it helps to raise awareness of the event to the stakeholders by presenting these materials to them. As a student, I now have a broad idea on the teachings of our public relations unit on why it is necessary to prepare these materials.

The public relations material tools functions as a form of consistent communication that helps to achieve the goals and objectives of the event. By using the right tools, it serves to engage and collaborate with the main stakeholders.

As an intern, I have been contributing ideas to the composing of media releases and news articles. My manager, Barbara McNaught and the PR team have been very welcoming and open with ideas and discussions. It is definitely true that in public relations one has to have a creative mind.

Recently, I have contributed an original idea when the PR team was discussing on what to post in the news article column for the main website. It had to be fresh, informative and eye-catching to readers. With the Men In Black event coming in mind, I contributed the idea on posting a news about celebrities that faced depression. I thought it was a good idea because it just goes to show that even celebrities have problems in mental health and the community can relate to their story. This links in to the Men In Black event because it is an event to raise awareness on men’s mental health featuring the guest speaker sharing his journey to overcome depression.

Here is the link to the main website and the news article I contributed. Have a read. http://www.momentumwf.com.au/news-item-127.html

It is definitely a challenge to put together the ideas and the public relations materials to promote them. I would know that coming from my experience but at the same time it is so much fun to see the outcome and results of how it all comes together. Thank you for reading my blog and news column, if there are any enquiries or feedback, feel free to comment. In the mean time, I’ll keep updating my blog as my journey continues from the Confession of a Public Relations Intern.