Hi bloggers
So, my third blog would be about my experience at Universal
Media which is a part of Publico Creative as they handle all the media channels
that Publico needs to work with. The working environment there is quite
different as everything needs to be done quickly and effectively.
I got a lot to do there every day between media clippings,
media plan, and contacting the different newspapers of Mauritius, it was a very good
and nice experience there.
My job was mainly to send the necessary documentation and
information to media contacts that the company have and making new contact
using my communication skills to increase the relationship between (the
example) the clients and the company. My job there was to find the local newspaper reporters who are responsible
for different newspaper advert space.
When some information are not clear, my duties at Universal
Media was to call the news editors of the newspapers, radio stations or MBC and
clarify the issues.
Before any inquiries by the media, I was briefed by the
director as anything you say to the media may end up in a story. The media have
been shown to be a primary source of information, but "it can be the best
friend or worst enemy." During meetings I was there with the team as a
Media advocate as my job was to work to attract publicity for organizations, to
know that the media can get a public or social policy message across to the
largest audience possible in the least amount of time.
So, This is a small overview of my duties at Universal
Media. Thank you for taking the time to read my post and I am open to questions.
Kind regards
Sharonne Delia
" Intelligence plus character - that is the goal of true education" - Martin Luther King, Jr
No comments:
Post a Comment