Blog- 2 - A week now!

Public Relations 393 – Blog entry: 2

  28th August 2013 Wednesday

It has been a week now since I have been working in Curtin Corporate Communication and my media monitoring skills have been sharpened. T
he usual task here for me is to do Media monitoring. Two days ago I went through around 50 Newspapers of different languages at a stretch. Before leaving I asked Miss Marcella if I could to take some as there was too much media moni
toring to do and press clippings to finish.  It is boring to an extent but I like scanning through the papers to find my University’s name and pictures as it makes me feel happy. I feel like a fisherman finding many fishes while fishing! With all this I have been reading more news generally. I used to be someone who wouldn’t read newspapers even being a Media student. It is very shameful; however now I have gotten hooked to it completely so that is one good achievement I got from interning here.

Miss Marcella taught me to do the excel press calculations. This was initially a bit confusing as I am not familiar with Microsoft Excel. However with time I learned to do the calculations at a faster phase. I was also told to place all the press clippings in the suitable files. So my everyday task is media monitoring, calculating and storing it in files. I quite like it because there is not one minute I rest my hand and I feel like I’m doing something productive all the time.

I learned that the Curtin Open day is organised by the Curtin Corporate Com every year and now the 2013 Open day is very close. The open day this year is on the 14^th of September which is 2 weeks from now. I got a chance to go to attend the 2^nd open day meeting with corporate communication which was on the 23^rd of August 2013. I couldn’t attend the first as that took place even before I joined as an Intern. This meeting was in a different meeting room with people not just in Corp Com but also other relevant people from the Human Resource Department, and also exterior school representatives who are willing to contribute their help during the event. 

Now this meeting gave me an opportunity to experience event planning and management in the real world. Throughout the years of learning Public Relations we did come across event planning many times however to experience it in the reality was fascinating. Sitting across a huge table every single individual had a role to play in. Everyone in the meeting was given a venue layout which had a map of Curtin University and arrows pointing to different areas where the stalls, canopies stations and booths were going to be set up in. There was another checklist that was read out by my boss Mr Nicholas Leong where each staff who were responsible for their part in the check list had to update. They discussed the whole days event starting from discussing the program like Mr & Miss Curtin, Miri’s got Talent, the different sponsors, food, the VIP invitation, Budget, Logistics etc. Over all this meeting was an eye opener as event planning in the real world is much more large scale. Every minute detail was discussed and shared.  Therefore this week was unique, fun and educative.

The Monthly activity Report of August  in Microsoft Excel

Open Day 2013 Meeting- 2 with initiated by my boss Nicholas Leong and other Employees of Curtin Corporate Communication and the Curtin Human Resource department.

The different folders in which the press clippings need to be attached. These four folders consist
of Curtin's Paid news , Unpaid/Indirect Marketing articles, Curtins Advertisements, and Ads of other
competitors.  

Sruthi Davis

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