21st August 2013 Wednesday
Hi, my name is Sruthi Davis and I am doing Final Semester of Mass Communication and Public Relations at Curtin University Sarawak. As a part of my Public Relations unit it is mandatory for us students to complete a 1 one month Internship at any real organisation. The organisation I chose is Curtin University Sarawak's Corporate Communication department.
Today was the first day of my Internship at Curtin’s Corporate Communication Department. Just like any other Intern’s first day, mine was nerve racking but at the same time exiting! I received a warm welcome into the office by the staff. I looked around for Miss Marcella who is my Supervisor and the corporate communication officer here however I was told that she was busy involving in a recruitment organised by Curtin. My Boss, Nicholas Leong took Marcella’s role and briefed me on what work I had to do for the week.
I
was directed to cabin desk with a large computer to work and that was my space
in the office. The office consists of
five staff in total including the Manager. I introduced myself to the rest of
the staff to my left was Wee
Yee Bun (Yee Bun) who is the web designer here and to my right was Mr Flynn Aladdin and he is the senior Graphic
Designer.
As
soon as I sat down I was keen to do my told work which was media monitoring. I
knew what media monitoring was from the theoretical knowledge I had from PR
classes and from my previous work experience at another consultancy. There was
a pile of News paper cuttings on my table which Miss Marcella had done and left
for me to be pasted. Here media monitoring is not solely about Curtin University
but also other competitors like Monash, Swinburne etc. There are three main
folders beside me where I had to store the press clippings. The press clippings
are divided into four sections. One is Curtins press clippings, one is for Curtin’s
Feature articles, one is for the competitors, and one is for Curtin’s advertisements.
After I was done with that I thought of taking
a look around the office. I looked at the staff board where there were pictures
of the staff in the Hierarchy model with their posts. There were also interesting clippings and
articles. Beside to the board there is a huge shelf which consists of around 60
plus files. These are all previous years’ media monitoring press clipping
documents. And then there is a store room where all the not wanted newspaper
stacks are kept, banners, boxes, water filters etc where filled. There is a fax
machine and two printers.
The
attire here at the office is Semi Formal and the working timing starts from
8:00 Am until 5:00 Pm. The rest of the remaining time I got more newspapers and
continued to do media monitoring. One confusing aspect on the first day was how
to spot news in the Chinese and Malay newspapers as I myself do not read or
understand Malay/Chinese. However Yee bun and Flynn told me to watch out for
the pictures and stop by if you see the word “Curtin” in the Malay newspapers.
The first day was extremely interesting for me and I instantly felt at ease.
My Office - Curtin Corporate Communication
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| Different Malaysian News Papers that has now become my best friends as I deal with them on a daily basis while doing Media Monitoring. |
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| Scissors, glue, hole Puncher and Pen- tools that I work with for my press clippings daily! |
Sruthi Davis
7d9b7089/15113359
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