Hi all,
I feel very nostalgic writing this blog right now and believe me folks, it is not the same feeling as I wrote my first blog a month back when I had just started my internship. I have completed 30 days of my internship on a part-time basis at Marcom, an In-house Communication agency for the British American Investment.
There are a lot of things I have learnt and faced different challenges. During my last week at Marcom, I was asked to conduct research about our conglomerates and give some recommendations on how they could improve. It was really a tough job since I had to scrutinize their Facebook page, websites, blogs and anything else that talked about them and record it. I was even asked to provide links of blogs who talked about our conglomerates ( both negative and positive). I thought it was the same as the social media power-point presentation I had done previously but it was not the same.
This time things were different. I had to monitor almost everything that was being said on the clients and record it. It was a mini business report. The aim behind it was to scrutinize what they public thinks of our conglomerates and why is it so. This was done so as we could evaluate the effectiveness of our strategies used. This would not only tell us how effective the strategies were but also tell us what people are expecting and what should out next step be. It also helps the organisation to identify new market opportunities.
It was indeed to easy job as I had to go through a lot of things; A LOT and I had to read every single thing being said about our conglomerates. Yes it is time consuming and needs a lot of patience and attention but like I have said in one of my previous posts, WHEN YOU ARE IN THE COMMUNICATION FIELD, YOU DO ALMOST EVERYTHING!
So this is it people! I have loved sharing every moment of my internship be it the good or challenging parts and I have also appreciated that some took the time to respond to my blog.
And as the title says it all, this is not a goodbye but just a disguised hello from the future endeavors.
I wish everyone good-luck with their internships and report.
Keep us updated with your internship journey.
Karishma Rughoonundun
15636461
CTI Mauritius
2 comments:
Hello Karishma!
Having read your post about your last day, I dare say that I can relate to what you have written. Having grown attached to the company I did my placement, it was quite hard to say goodbye. You grow nostalgic thinking about everything you did and how you came with your luggage of apprehensions and expectations...
As for the researches you conducted while doing your internship, I would say that formulating strategic Public Relations plans for a company involves doing researches. It is the best way to find out what people think about your company with an unbiased point of view. Moreover, it helps a lot into knowing what are the strengths, weaknesses, opportunities and threats of the corporation. Factors which can help a lot into improving a company. It also helps a lot into crafting powerful messages for the company.
I guess it was really time consuming to do the researches and to monitor. Unfortunately, in Public Relations, Researches and evaluation are crucial. Research and measurement are two things that communication professionals are not keen to do. But as a wise man once said: "If you do not measure, you cannot manage". I think you already know that since you laid emphasis on the fact that " WHEN YOU ARE IN THE COMMUNICATION FIELD, YOU DO ALMOST EVERYTHING!"
Regards,
Anne Marie Deborah Perne.
Charles Telfair Institute.
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