Social Media and Beyond

My internship has been quite fascinating as it has primarily involved helping a company improve its Public relations which has taught me a great deal. Recently, i was handed a task of improving the company's presence in the growing environment known as social media.

i was told to help construct a page on Facebook where people could go and like the page and receive news from time to time. however, once i went away i thought to myself, well this just touches the surface of what social media could do for a company, and came to the conclusion that if this was going to be done it had to be done right. thus, i went back to my supervisor and said, "instead of this being rushed and done halfheartedly, just because the company didn't have a Facebook page why don't we see to what extent this can help the company, so let me do some research about how to do this right". 

so, simply, i assigned myself a new task and below are some important that i have relayed back to my supervisor and will be implementing in the weeks to come, these ideas for those of you that are interested, are;

1. Connect and develop relationships with influencers in social media
2. Pitching
• this is essentially the communication of messages to the public and if not done right could bring negative results to the company's campaign
3. Using unique content as way to reach certain audiences

*More info can be found here

Once i gave this info back to my supervisor we discussed a different approach and it seems that the company will take social media and the strategies behind it to mind next time there is a campaign to run.

Thank you