Thursday, November 7, 2013

Entry #4: Press Summaries

Hey Bloggers,

So far I have learnt that Public Relations Officers need to be aware of everything that surrounds them. Regardless of whether it is the weekend or a public holiday, PR agents need to open their eyes to every little media article or broadcast which concerns their clients. Continuous media monitoring is an important part of their job and is very demanding.

As a PR intern, one of my task at Imagine Communications consisted in highlighting information in newspapers, online websites, and radio podcasts and writing summaries relative to our clients. This summaries were then sent to the clients.


Keeping pace with the staffs there was not an easy task. Press summaries had to be done quickly and effectively, with an impeccable grammar and syntax. I had some difficulties to keep pace with the other staffs, but I hope I would eventually be able to reach their level.

Thanuja Angel Issory
CTI
15884477

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