In
conjunction with the Christmas festive season, LMKK shared the joy of Christmas
by visiting Bukit Harapan Therapy Community which is a home for the mentally
and physically disabled in Sabah, Borneo. According to the elders, it has
become a habit for LMKK to visit Bukit Harapan every year before Christmas, and
this year would be no different. LMKK would always come and bring joy by
sending a troupe of choir formed by staff of different departments in LMKK.
It
is amazing that I had the opportunity to join LMKK for this visit. The staffs
of LMKK had to cough up the time to practice the songs and prepare food for the
wonderful community in Bukit Harapan. Although
the staffs were all busy, they were still able to gladly sacrifice their time and
effort for a greater cause which was to bring and share the joy of Christmas to
the Bukit Harapan children.
The
visit was a successful CSR program as it did not only benefit the brand image
and reputation but it has also attracted, retained and maintained a happy
working environment for the employees.
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| Say Cheesee :) |
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| The choir :) |
Apart
from the visit, LMKK hosted an in-house event to greet the joyful Christmas
which is: ‘Snap. Post. Get a Cookie’ – for guests and ‘Snap. Post. Win a Lucky
Draw’ – for employees. This event encouraged the guests and employees to share
their Christmas stories by capturing LMKK’s Christmas decorations and upload the
photos to Instagram and hashtag #lmkkxmasstory. After posting the photo on
Instagram, guests are allowed to show the photo to LMKK concierges or front
office to get a giant cookie and employees could get a chance to have a lucky
draw.
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| Event poster for employees ( Malay version) |
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| Event poster for guests. |
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| The photo on Instagram with the hashtag #lmkkxmasstory |
Nowadays,
Instagram is undoubtedly the most popular online photo-sharing, video-sharing
and social networking service especially for the younger demographic. It’s a
‘win-win’ event for LMKK and the guests and employees. Through this event, not
only did LMKK relate and interact with the stakeholders, but also achieved the
best level of exposure with lower marketing expenses, increased competitive
advantage and has definitely strengthened consumer
loyalty.
Summer
15631592
Bentley
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