Digital footprint: Blogging and social media

This week i've been working had on creating a blog and a Pinterest account for Agua Bendita, recently it has closed down it's boutique and now it's primary focus is online. Going online is easy but ensuring that people know that you exist is the hard part! Making a reflection from my time as a diploma student at Curtin College, i did a unit called WebDesign; I learnt a lot about the internet as well as digital footprints.

Thanks to this unit i knew exactly what Agua Bendita needed, especially since it has only recently launched it's new website and through time and with my help we managed to launch and maintain it's Facebook and Instagram accounts. Slowly but surely, Agua Bendita Australia has finally got a concrete name on the google search, making it easier for people to track down the brand.

By creating more social networking sites this increases it's digital footprint on the internet, especially on the google search tab, as well as generating traffic to the main company's website.

I've observed and realised that a PR strategy improves the brands web presence, generally everyone, especially in the working profession knows, that any kind of business owners (big or small) wear  many hats for their company and working in a range of positions. Due to this sort of lack in resources, many of them find it hard to have the time to come up with an effective and concrete PR strategy. But, PR can have it's benefits which include the improvement of the user experience on the company website. Below is a mini-step or guide on how simple PR strategies as well as how to promote those efforts on the website benefit the company.

Firstly, a PR strategy is to always research! It is important to research relevant content from the media (media clippings: local news and/or industry publications), this opens a direct communication channel to the business. It's vital to keep it up-to-speed/up-to-date on anything the business is working on that would benefit the audience.

Social media is one the best ways for a company to communicate with it's audience on anything new and exciting recently happening. Typically, using social media platforms such as twitter, Facebook, blog (wordpress or blogger), Instagram and Youtube; those are used to announce interesting products, services, company changes. It is important to understand the basics of effective digital footprints on blogging and social media.
Always keep in mind the language used must be simple and easy to read, use hashtags to easily track your content and publish something that will benefit the audience and the company.

Any success from this can turn be used to improve the company's website.